Back to the Future

Libby Gronbach, a 15-year-old Connecticut native, spends a lot of time online, like most of her

Generation Y peers.

..Libby and her peers are already one of the major driving forces in the U.S. consumer market and they will only grow more powerful. Generation Y — which encompasses the 113 million Americans born between 1979 and 1997, or roughly 37 percent of the current population, is larger than the 78-million-strong baby boomer generation and already possesses an estimated buying power of $629 billion annually, according to Iconoculture, a Minneapolis-based consulting firm. However, that's still dwarfed by the baby boomer's estimated buying power of $2.1 trillion a year.

Source: Retail Traffic