Burt M. Polson | Napa Valley and Vallejo's Commercial Real Estate Broker

Guiding you through the real estate part of your life™

Commercial • Luxury Estates • Vineyards • Wineries • Land

Sales • Leasing • Consulting • Management

Napa Valley & Vallejo, California

Burt's Five Key Marketing Elements


Burt created the Five Key Elements as potential items considered for each new opportunity engagement. He utilizes these as well as other strategies in custom marketing of each opportunity:

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The Fundamentals

Your current position and desired outcome

Comprehensive analysis and review of all aspects of the opportunity

Strategic positioning in the marketplace

Private, confidential and discreet practices for high-profile clientele

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The Visuals

Property added-value review

Unique opportunity identity

Property presentation and staging aspects

Photography and video utilization

Distinctive property signage

Physical brochure, flyer and postcard

Industry and asset-specific advertising

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The Social

Communication with private database of potential buyers

Collaboration with trusted consultants

Strategic marketing email to buyers, brokers and professionals

Social media marketing

Property tours and hosted events

Promotion and feedback in the broker community

The Digital

Multiple-listing service with listing syndication

Asset-class focused syndication and industry-focused syndication

Customized website with identifiable address

Listing on well-visited website and burtpolson.com

The Execution

Real-time communication through client online portal

Tactical negotiation options

Orchestrating transaction process with white-glove professionalism

Secure and encrypted communications for high-profile clientele

Professional concierge service available

 

An ACRES Real Estate Services, Inc. Company